About Property
The Vogue stands as a move-in ready 22-story tower in Business Bay, delivered in October 2014 by DAMAC Properties. This $254 million development operates as a hotel-apartment hybrid under the Damac Maison brand, offering 320 fully furnished units from studios to three-bedroom suites. The postmodern design features art deco-inspired blue-tinted glass facades, while 78% of units capture water or downtown views. Located just 90 seconds from Dubai Mall and within walking distance of Burj Khalifa, The Vogue targets both business travelers and investors through its turnkey hospitality model. Project features & benefits
The Vogue's hotel-apartment operational model delivers 24-hour concierge services, housekeeping, and managed rental programs that generate 78-85% annual occupancy rates. Units come fully furnished with mini-kitchens and flexible living areas, while owners can access personal use privileges alongside rental income. The development's efficient space utilization maximizes returns - studios range from 370-521 sq ft, optimized for the corporate housing market.
Community advantages
Business Bay's infrastructure maturation includes Dubai Canal completion and Metro expansion, with The Vogue positioned 150m from Sheikh Zayed Road and 1.2km from Business Bay Metro Station. The neighborhood hosts over 85 F&B outlets within 500m, while Dubai International Airport sits just 9.4km away. This connectivity creates sustained demand from corporate relocations and tourism adjacency.
Competitive position
The Vogue commands a 10-15% rental premium over non-hotel inventory in Business Bay, justified by higher occupancy rates and service inclusions. While comparable one-bedroom units in nearby developments trade between AED 1.15-2.5 million, The Vogue's entry-level pricing at AED 600,000 (2020 levels) offers competitive accessibility with superior amenities.