Studio Apartment for Sell in Chic Tower by de Grisogono

Project summary Chic Tower by de Grisogono brings Swiss jewelry craftsmanship to Dubai's Business Bay through a 41-story residential tower coming soon in Q2 2026. This DAMAC Properties development features 488 branded residences from studios to 4-bedroom units, with prices starting at AED 823,000 for studios and reaching AED 2.7 million for premium configurations. The tower's turquoise-inspired design translates de Grisogono's gemstone expertise into architectural elements, featuring undulating balconies that mirror jewelry facets and a stepped roof with cascading water features. Seven therapeutic baths anchor the wellness ecosystem, while the 180-meter lazy river represents Dubai's longest residential water feature. Unique selling points Project features & benefits Seven specialized therapeutic baths (hot, cold, salt, mud) for detoxification and skin revitalization - unprecedented in Dubai's residential market Beauty bar with bespoke skincare formulations based on individual biometric analysis Super-luxury tier (floors 34-41) includes private terraces with infinity pools, personal gyms, and projection screens 180-meter lazy river and 50-meter swing pool on podium level Community advantages Direct Dubai Canal frontage with northward Burj Khalifa views and southern canal perspectives 15-minute access to Dubai International Airport and 10-minute proximity to Dubai Mall Three metro stations within 800 meters including Business Bay Metro on Red Line Integration with Peninsula master development enhancing neighborhood amenities Competitive position 15-20% price advantage over comparable branded residences like Armani Beach Residences First jewelry-branded residential tower in Dubai with authentic design collaboration Biophilic design with vertical gardens spanning 70% of tower surface area Triple-glazed curtain walls reducing energy consumption by 40% Investment analysis Primary strategy: mixed yield and appreciation Business Bay delivers 6.68% rental yields for studios while demonstrating 45.97% price appreciation over 24 months to AED 2,317 per square foot. Chic Tower targets 6.9% gross ROI for 1-bedroom units based on AED 50,000 annual rents, with canal-view units expected to achieve 7.2%. Key supporting numbers Studios starting at AED 823,000 versus Downtown Dubai's AED 1.08 million average DAMAC's 80/20 payment plan requires only 20% down payment Business Bay maintained positive cash flow throughout 2020-2023 market correction 3-year UAE investor visa available through AED 750,000 investment threshold Market factors Dubai's 2040 Urban Masterplan designates Business Bay as a global economic hub, triggering AED 30 billion in infrastructure investments. The area hosts 18 Fortune 500 regional headquarters with 191,000 residents and 110,000 professionals ensuring rental demand stability. Lifestyle presentation Chic Tower redefines wellness-focused living through its lobby featuring workout benches and weights, extending into an outdoor gym with calisthenics equipment. The main spa integrates seven therapeutic baths designed for different wellness benefits, while the beauty bar provides personalized treatments. Residents enjoy the 180-meter lazy river for relaxation and the 50-meter swing pool for recreation. Super-luxury units feature private terraces with curated flora, personal gyms, and projection screens for entertainment. The tower's gemstone-inspired architecture creates unique living spaces with undulating balconies and stepped rooflines. Location intelligence Business Bay's transformation into a premium residential destination includes 65 towers delivered since 2015, with 240 buildings planned at full build-out. The Dubai Creek Extension project will create direct water access to the Persian Gulf upon 2026 completion. Infrastructure improvements include dedicated bus lanes and traffic-calming measures reducing peak-hour congestion by 25%. The Bay Avenue retail corridor expansion and Bay Square's pedestrian-focused commercial hub position the area within Dubai's fastest-appreciating micro-market, with land values increasing 18% year-on-year since 2022. Sales strategies Investor approach Focus on Business Bay's 6.68% studio yields outperforming Dubai Marina's 5.8% and Palm Jumeirah's 4.3%. Emphasize the 80/20 payment plan reducing capital requirements and highlight DAMAC Maison's property management services achieving 85% average occupancy rates across 7,000 serviced units. End-user strategy Lead with wellness amenities - seven therapeutic baths and beauty bar create unique lifestyle value. Demonstrate connectivity advantages: 15-minute airport access, 10-minute Dubai Mall proximity, and three nearby metro stations. Showcase super-luxury features like private terraces with infinity pools and personal gyms. Insider knowledge DAMAC's track record shows 88% of projects delivered within 12 months of original schedule, with Chic Tower's foundation work completed Q4 2023 and superstructure reaching level 41 by Q2 2025. The phased handover strategy prioritizes lower-floor occupancy from Q1 2026. Early adopters demonstrate strong performance: a Russian investor secured pre-completion rental agreements at AED 85,000 annually for studios purchased at AED 1.65 million - achieving 10.3% gross yield. Premium units trade at 12-15% above launch prices in off-plan resales. Objection handling Construction delays: Counter with DAMAC's completion of 39,400 units since 2002 and third-party quality assurance by Bureau Veritas with monthly progress reports available through investor portal. Rental yield concerns: Present comparative analysis showing Business Bay's 6.9% ROI versus Dubai Marina's 5.8% and established tenancy base of 191,000 residents ensuring demand stability. Brand dilution: Emphasize de Grisogono's contractual involvement in design oversight and exclusive branding throughout common areas, differentiating from typical licensing arrangements. Closing techniques Scarcity creation: Reference phased release strategy with only 30% of units available initially. Mention comparable branded residences selling out rapidly - DAMAC Towers by Paramount sold out in 7 weeks. Financial structuring: Position the 80/20 payment plan as immediate entry opportunity requiring minimal capital commitment. Calculate total investment including 4% transfer fees versus rental income projections. Value anchoring: Compare AED 823,000 studio pricing against Downtown Dubai's AED 1.08 million average, demonstrating 25% savings with superior amenities and canal views.